Securing press coverage, building editor/journalist relationships, managing press outreach and pitching.

Talent seeding, influencer relationships, celebrity activations and partnerships.

Press days, launch events, activations, and large-scale brand moments from concept to execution.

Positioning, messaging, and shaping the story behind a brand.

Strategy and rollout for new products, collections, or brand moments.

Building a content approach and social presence that extends brand storytelling.

Ongoing strategic counsel for founders/brands who want senior-level PR guidance without a full agency retainer.

Product gifting, sample trafficking, and managing send-outs to press, influencers, and celebrities.